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Marketing industry is vast, ever-growing, and ever-changing. Yes, it does have space for new ideas, brands, and businesses, but is it possible that each of these are at the same level, with the same amount of success? Absolutely not. Now the question stands, “why is that?”. The answer is simple,

In today’s digital age, where the internet has become an integral part of our lives, marketing strategies have also evolved. Display advertising is one of the most powerful tools in the marketer’s toolkit. If you’re an Indian business owner or marketing enthusiast looking to reach a wider audience, you’ve come

Table of contents: Performance Marketing: A Data-Driven Strategy Cost per Install Cost per Lead Cost per Sale Choosing Your Course: Ideal Metrics for Each Campaign Performance Marketing Conclusion When it comes to digital marketing, where every click and impression counts, Performance Marketing emerges as the compass guiding businesses toward measurable

Are you ready to dive into the world of online advertising and skyrocket your business growth? Look no further than PPC advertising! Whether you’re a seasoned marketer or just starting out, understanding the power of Pay-Per-Click marketing is essential for reaching your target audience effectively. In this blog post, we

what is performance marketing? Performance marketing is a result-oriented method of advertising that places an emphasis on quantifiable results like conversions, clicks, or purchases. It’s a successful method for companies of all sizes since it enables you to precisely track the return on investment (ROI) of your marketing efforts.  Benefits

Affiliate marketing is the kind of internet advertising that lets advertisers associate themselves with website owners, i.e. publishers, using a variety of affiliate programs. It is one of the oldest kind of marketing where one can refer somebody to a product and when that individual makes the purchase of that